Y-3 Spring Summer 2018
By Manolis Tziaponis 16/05/2017 16:52

Back to the Streets

For Spring Summer 2018, Y-3 unfolds the season in three chapters.

Chapter 1 returns to the roots of the brand – back to the streets, where sportswear and fashion intersect.

Photographed by Alessio Bolzoni and styled by Mauricio Nardi, the collection is captured in motion with a real sense of energy, set against urban backdrops of Long Island City, New York.

A seasonal Y-3 graphic, symbolizing the unique relationship between adidas and Yohji Yamamoto, brands the collection with bold scale and contrast. The iconic use of the badge suggests an urban uniform – an idea embodied in the campaign image of a gang, unified by the branding on their backs.